We all are aware of the challenges these brands had to face post-pandemic. Many of the internationally acclaimed brands and retail stores had to face a shutdown because they were not able to keep up with the pace of the changing world scenario. Therefore, each and every owner had to look for answers that could help them deal with the challenges of modern times.
According to the expert Fahim Moledina, before we begin to formulate a new strategy for the businesses, we need to learn to accommodate, adapt and react accordingly to make sure that we sustain the pressure that has been built by the pandemic.
However, it is important for every business owner to learn to reflect on their previous strategy and devise a new game plan altogether to be able to grow their business into many folds. But what should be the new approach of marketing remains the thriving question in many of the business circles.
Here are some of the tips by Fahim Moledina that help you to strategize a new marketing approach to help your business grow to a new dimension.
1. Learn about consumer behavior
When we dwell in the world of marketing, one of the very first things that need to be taken into consideration is consumer behavior. The situation of one business owner may be completely different from the other. Therefore, no one business marketing terms and conditions remain relevant for the other.
One needs to take a personal approach in learning about the traits, habits, inclinations, and circumstances of the consumer. If you are a small business owner carrying out surveys, collecting data, and formulating a consumer-friendly approach is the best business marketing strategy to go for.
But in case you are a large business enterprise, the best thing to go about it is to divide the consumer according to their countries, regions, age group, and also according to their situation after the pandemic.
No one tailor-made plan works in the times of post-pandemic, and therefore, we should learn to adapt to the new normal, which is to learn maximum points about the consumer.
2. Learn about the traits of your competition
When it comes to marketing your business effectively, we must take note of the short life span of the consumer’s memory. You are only as good as to them about their last experience. To hold to your customer’s loyalty, one of the best things you should do is not only able to beat your competition but also remain alive and active in the minds of the customers.
In the times of e-commerce business where the consumers are constantly updated and informed about the choices that they are making, you need to be on your toes to keep your consumer awareness about your business and why they should choose you over the others.
Moreover, Fahim Moledina adds to the list, and it takes at least four times for the consumer experience to become loyal to your brand. If you have failed to satisfy your customer for the mentioned number of times, you may not be able to hold on to them for long.
3. Inspire
Most of the people in the pandemic have lost hope, will, and motivation to become live and active all over again. One of the best business strategies to go about it is to inspire your consumer with a thought-evoking marketing strategy.
Be the reason they want to live, participate and shop from you. If you have lacked to touch the hearts of your prospective buyers, it means that you have lacked the opportunity to create an impact on your business and overall will suffer a great deal if you continue to do so.
Thus, in times of adversity, you need to become the source of inspiration, motivation, and reason people want to come out of their nutshell and enjoy their lives once again.
